You may recall a post from earlier this summer, when we reported that the Mazda brand was ramping up production at their Japanese Hofu facility. Things aren't slowing down at all for the Japanese automaker and to keep pace with the rising demand for new new Mazda models, the brand has now revised their assembly line for faster production.
Just how fast is the plant producing models? At the incredible rate of every 54 seconds, a new Mazda models rolls off the assembly line. This is significantly faster than the brand's competitors, such as Toyota, which produce vehicles at speeds that range from 57 to 115 seconds.
The secret to Mazda's speedy success is being attributed to the efficient process that is called monozukuri, which is Japanese for "making things." This means that the automaker utilizes platform-sharing for common platforms and parts, which not only boosts efficient but is also reputable for increasing profits.
In 2012, the Hofu facility produced 350,000 units which was down from their highest production of 500,000 models in 2007. However, they expect to bounce right back this year by achieving their goal of 400,000 vehicles produced this year.
The brand also has plans to increase production overseas by 50 percent for their total sales output by the year 2015.They've also set forth a goal to raise sales to 1.7 million models by 2017, reflecting a 500,000 unit increase. The opening of a new plant in Mexico next year is sure to help the automaker in its goals over the next few years.
To see the fruits of the automaker's labor, like the new Mazda3, stop by Budd Baer Mazda at 71 Murtland Ave. in Washington, PA where we proudly serve drivers in the Monroeville, PA area for all their auto needs.
