It is a proven fact that once a consumer finds a brand that they have a positive experience with that they are bound to become a loyal fan and continue to support the brand through their business. Budd Baer Mazda sees many familiar faces in our dealership from the Washington, PA area so it comes as no surprise to us to learn that the Mazda brand has the most loyal owners in the automotive industry.
Polk, a leader in automotive data and marketing solutions analyzes automotive customer loyalty over a year-to-year period for auto brands that have at least 1,000 return buyers. Polk Loyalty Management vice president Lonnie Miller explains the importance behind driver loyalty, stating, "Automakers take customer loyalty seriously. There's something to be said for paying positive attention to the majority of your customer base while treating buyers professionally."1
This year, the Japanese automaker increased from 29.2 percent to 37.0 percent for a gain of 7.8 points. While most auto brands saw a gain in industry loyalty, to put Mazda's numbers in perspective, the average of loyalty increase was 2.6 percentage points. Luxury brands Cadillac and Porsche were also automakers that saw a heightened increase in points.
Have you ever owned a Mazda model before? Tell us about your experience by leaving a comment below. Remember that if you are in the market for a new Mazda, you can continue to be a loyal owner by visiting us at 71 Murtland Ave where our team can provide you with all the need to know details. If you are already a proud Mazda owner, you can also schedule your routine service appointment with our service experts. We look forward to a visit from you!
Source: 1 https://wot.motortrend.com/porsche-cadillac-mazda-have-biggest-loyalty-gains-polk-reports-375137.html
